So says Dana Gioia, National Endowment for the Arts chairperson. She adds, “Electronic media, such as television and computers, are threatening the printed word . . . As more and more competing media are introduced into kids’ lives, adults’ lives, these things make it more difficult to find the time to read.”

According to Bloomberg.com, quoting a study completed by the NEA, “Americans aged 15 to 24 on average spend two hours a day watching TV and only seven minutes on leisure reading, reducing their chances for high-paying jobs and community service'”

So there you have it: The time you, your child, or your grandchild spends reading translates directly into greater earning power. JK